Blockchain platform for nurturing artists and fandom aiming for a more balanced music industry
LODI platform is a blockchain platform that aims to create a healthy music industry and provide fair opportunities for aspiring artists. LODI is a blockchain cryptocurrency platform that will enable artists and consumers to communicate directly and realize their dreams together.
The economic impact of rising awareness of BTS is estimated at about 4.14 trillion won per year
This is merely the surface of things and the music industry in South Korea continues to grow to this day. Korea has the 9th largest music market in the world and the market size is expanding, centering on K-Pop.
ZE:A - Children of Empire
LODI, led by Star Empire Co., Ltd. that has produced numerous artists including ZE: A (Children of Empire), is a new funding tool based on blockchain, a practical support project that assists new artists' overseas performances and connects foreign fans with Korean artists.
The genealogy of the Korean Wave that started with dramas continues to expand throughout the world, forming strong fandom among people in their teens and twenties, and is led by BTS. The new Korean Wave, centered on BTS, is disseminating throughout the world via exclusive contents of platforms connected online and mobile.
||Rights and Interests
|Korean Wave 1.0
|Korean Wave 2.0
|Korean Wave 3.0
However, the music market centered on large entertainment companies embodies a structure where only the idol groups created by certain professional composers and choreographers can prosper. In result, it holds an inherent structural problem where it becomes more difficult for artists of small and medium-sized companies or solo artists to debut.
Hence, LODI was introduced as a platform for fostering artists who support a balanced music industry. LODI intends to tokenize the domestic music industry by incorporating the artist-training blockchain technology and propose a new funding approach to the ecosystem of music industry.
Distributor, Entertainment Agency
Entire process from the discovery of artists to their debut with this fans and incorporating blockchain technology with contents (transparency + fairness + reliability + reward)
Lessening the difficulty of predicting results from fragmented information and data
Preventing forgery of copyright and profit distribution
Blocking fraudulent acts on artists / song charts
Creating a new market to break away from the adhesion of high-cost and high-profit business model
- Reasonable decision-making based on data > Promoting healthy ecosystem by reducing risks
- A new alternative to an unbalanced growth and standardized music market
- Production environment in which fans can actively participate and voluntarily raise funds > Securing diversity of the ecosystem
LODI's partner agencies and artists upload a variety of content to the LODI platform.
LODI users will participate in creating fandom while enjoying the media content of artists uploaded via a mobile application. Not only the existing fans of the agency, but the newly introduced fans through LODI will expand the fandom.
Since LODI has its own academy, it will provide detailed and systematic training that no other blockchain-based entertainment platforms are able to offer.
Not only the artists, but even LODI fans, if they want, can also use the LODI tokens to apply to take classes at LODI Artist Academy. When an artist with secured fandom at LODI is created, LODI will connect with a partner agency to assist for the debut.
LODI is a community platform where “Fans” can actively participate by evaluating (likes), posting comments, sharing, and following the contents of “Artists” who upload them (photos / videos of vocals, choreography, sound recordings, etc.)
The highly acclaimed artists by fans will get an opportunity to do an audition at LODI, and selected trainees will receive a systematic training at LODI Academy. These trainees will be able to debut and work with partner agencies later. Contents created in the curriculum (practice, training, daily life, etc.) can be uploaded to LODI or be used to continuously communicate with fans through live broadcasts and community activities to form fandom.
Fans can purchase items, participate in fan clubs / fan meeting activities, request performances and buy tickets using LODI tokens acquired by direct purchase or through communication process, and can fund an album production for their favorite artists to debut and be rewarded a portion of the album's revenue.
Photo / Video Feed
Making an exciting moment special
A place to share and cherish everyone’s precious moments
Live Story Channel
Making to share a good time
A space where one can see the practicing site filled with passion
SNS Online Audition
Encountering talents that are like hidden gems
Site of talent discovery for everyone's dreams of 365 days
Where fans and artists communicate and meet
A place for everyone to communicate and quickly share news
Open Music League
Meeting the famous creators of future in advance
A space for discovering and communicating with musicians and music creators
Where fans discover and directly support
Funding by fans who get together to directly support
Creating a community centered on famous artists and trainees contracted to agencies and focusing on expanding the platform utilizing the fandom
Creating an ecosystem where the needs and opinions of fans (users) can be gathered, including funding, events, and content creation with to-be artists and fans. Directly and indirectly growing market values through active participation
Focusing on token use such as Goods Stores (LODI Mall), Item Mall, and ticket purchases. Building infrastructure for blockchain-based entertainment business
Creating a new ecosystem where artists (creators) and fans (users) mutually cooperate with each other across all areas of cultural contents
- Drama / Movies Musical
- Animation Webtoon
Department of Law at Yonsei University
Joint President of Star Empire Entertainment
CEO of Rising Star
Director of Star Empire Entertainment
Grgory S. Son
Techno MBA at Hongik University
Korea Tourism Organization
Director of Star Empire Entertainment
Producing for Wanna One, Soyou, WJSN, TWICE, and EXO
Music Producer for Rising Star
Choreography production for JYP, SM, CJ, etc.
Dance & Choreography for Rising Star
LODI’s partner agencies who have produced the top-class artists will stand by the debut and activities of artists by delivering their accumulated expertise and experiences to trainees selected from LODI. Moreover, the affiliated singers will work with LODI marketing and provide mentoring to trainees and artists.
9 muses and Impact
MAMAMOO and Yangpa
Dal★shabet and Dream Catcher
Secret, Sleepy, and B.A.P
B1A4 and OH MY GIRL
Lee Seon-hee, Lee Seung-gi, and Bora
Lim Chang-jeong and U-KISS
Berkeley College of Music majoring in professional music
Studio album (7th album), film music work,
TV appearance, radio, etc.
(Musical Music Director, Professor)
Master of Arts, Dankook University
Musical the Empress Myeongseong, Man of La Mancha, Mozart,
Rebecca, Les Miserables, Mamma Mia, etc.
Panel for JTBC Phantom Singer
President of Korea Musicians' Association
Participated in music production (approximately 9,000 albums; 25,000 songs)
including Cho Yong-pil, Yang Hee-eun, Kim, Kim Hyeon-sik, Shin Seung-hun, Big Bang, IU, etc.
BS in Musician ’s Institute
Served as Soongsil University, Myongji University, and Baekseok University
More than 500 live concert sessions including Lee Moon-se, Lee So-ra, Kim Gun-mo, Park Jung-hyun, Kim Beom-soo and Wheesung
Director of Korean Recording Musicians' Association
Participated in music production (approximately 9,000; 25,000 songs)
Live sessions with Seo Taiji and children, Lee Seung-chul, Shin Seung-hoon
Professor, at the vocal department of KAC Korea Art Conservatory
Singer, performer, singer-songwriter, performance planner
TV and radio appearances
Studio album(5th album), multiple single albums
Appearances in I am a singer, A masked singer, and To you project
Studio album(2nd album), multiple single albums
Appearances in Masked Singer
President of W.I.P. Company
Vocal trainer for BTS, TWICE, Seonmi, Hyuna, etc.
Vocal trainer for Produce 101
Producing Director of Star Empire Entertainment
Choreographer for Girl’s Generation, Super Junior,
Super Star K, Produce 101, etc
We issued LODI Coins to develop the LODI system and operate the global ecosystem of stable and scalable LODI platform. LODI Coin is a proof of rights and interests including profit sharing and voting rights and is a utility coin that can be efficiently used in various platforms subsequently provided by LODI.
- Coin Name : LODI Coin (Abbreviation: LODI)
- Coin Type : Utility Coin Based on ERC20
Coin Composition : 3,000,000,000
||Reward for activities, airdrop, etc.
||Private Sale, IEO, etc.
The quantity indicated above is the initial issuance amount and the originally allocated quantity.
LODI Coin maintains a virtuous cycle of compensation, consumption and trading via LODI Platform and Cryptocurrency Exchange.
Content upload, Activity index, Followers, Invite friends, Coin folder reward
LODI Mall, Item Mall, Funding, Premium Service, Tuition, User Events
LODI Coin holders will benefit from the priority of purchasing K-pop tickets and participating in fandom activities through LODI platform, thereby consistently increasing the value of the LODI coin. The scarcity of the LODI coin will continuously increase as some may be used up in accordance with the LODI Coin Policies.
Exchange in Korea
Exchanges in Overseas
- Second half of 2020: To be listed in China, Indonesia and Vietnam
- first half of 2021: Number of market exchanges in Asia is expected to expand and to be listed in the US and Europe